Search results for " Corporate Philanthropy"

showing 2 items of 2 documents

CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE?

2011

Nowadays, globally, consumers’ expectations have reached a new high, as they expect companies to act responsibly in changing the world. More than often these expectations are not met solely out of the kindness and generosity of corporations, but they are mixed in with corporate social responsibility programs and cause-related marketing. Consumers want more of the products and services they buy to support worthy social and environmental issues.

Cause Related Marketing Corporate Social Responsibility Consumption Philanthropy Corporate PhilanthropyStudies in Business and Economics
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All hands on deck: An innovative approach to sustained and sustainable conservation funding for endangered plants and ecosystems

2022

The Red List Project (TRLP) was founded in 2018 as an NGO [501(c)(3)], dedicated to preventing the extinction of the world's most endangered plant species and to protecting biodiversity hotspots. This approach is highlighted by an ongoing partner ship between TRLP, independent fragrance house Baruti Perfumes and the University of Palermo, to prevent the extinction of the Viola ucriana Erben and Raimondo, critically endangered. This violet is restricted to the slopes of Mt Pizzuta in the Serre della Pizzuta Nature Reserve in Sicily (Italy), between 950 and 1300 m s.l.m., where it grows in xeric prairies and is threatened by factors partly related to human disturbance (e.g., fires, grazing, e…

Settore BIO/03 - Botanica Ambientale E ApplicataGeneral Earth and Planetary Sciencesbiodiversity conservation conservation funding conservation partnerships corporate philanthropy innovation plantsGeneral Environmental Science
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